The website, fully managed
Draft
$127/ month
plus $697 build fee
- Live in 7 days
- 2 articles a week
Site plan, drawn before it is built
A website engineered for a roofing company, drawn before it is built
A fully managed, custom-coded website for roofing companies: specified in a plan, drawn to a system, live in 7 days. Weekly updates, researched articles and Cloudflare hosting included, from one monthly fee plus a build fee invoiced after launch.
From $127/mo · Build fee $697 after launch · Live in 7 days
Sheet A-01Site plan
90+ PageSpeed
Live in 7 days
90+PageSpeed guaranteed
7Days to launch, entry tier
5Revisions included a month
2Researched articles a week
Built for every roofing specialty
Residential re-roofsCommercial low-slopeStorm restorationStanding seam metalTPO and EPDMRepair and maintenanceRoof inspectionWarranty and insurance
What is actually costing you calls
Five specific problems, not a vague "your website needs work"
Each one below is a structural gap we see on almost every roofing site we take over, and each one has a real cost attached rather than a guess.
- 01
One services page, five services buried in it
None of them rank on their own, so a search for "roof repair" or "storm damage" never surfaces you at all.
- 02
No page for the towns you actually serve
A homeowner searching "roofer near me" finds a directory listing charging for the click instead of your own site.
- 03
The site is slow on the phone a homeowner is holding
Most roofing searches happen standing outside looking at damage. A slow page loses that visitor to the next result.
- 04
A quote form that sits in an inbox nobody checks
By the time someone follows up, the homeowner has already called a competitor who answered first.
- 05
A site that has not changed since it launched
Stale service lists and no new content give a search engine no reason to keep crawling or ranking it.
The fix, specified
Every problem above is solved by a structural decision, not a redesign
We do not repaint the same weak structure. Each fix below changes what the site is actually built to do.
One page for every service
Re-roofing, repair, inspection and storm restoration each get a dedicated page written in their own vocabulary.
One page for every town
A page for each town or county you serve, crossed with your services, built to a consistent standard.
A page that opens before they leave
Custom-coded, edge-served pages that carry a guaranteed 90+ PageSpeed score on a phone.
A lead that reaches dispatch instantly
The quote tool routes straight into your CRM, tested with a real submission before launch.
The signature idea
A roof holds up because every layer does one job, in a fixed order
A website is the same kind of system. Skip a layer, deck without underlayment, a homepage without service pages, and the whole thing fails under load. This is the roof we mean.
Illustrative cross section for explanation. Every roof is specified to the manufacturer's own installation instructions.
Side by side
What actually changes when the site is rebuilt around a real plan
Each row below is the same structural gap we described earlier, shown against the version we actually ship.
- ServicesBefore:One page listing every service in a single paragraphAfter:A dedicated page for each service, written to rank on its own
- CoverageBefore:No mention of the towns you actually serveAfter:A page per town, crossed with the services offered there
- SpeedBefore:Loads slowly on the phone a homeowner is holding outsideAfter:90+ PageSpeed guaranteed on mobile and desktop, every page
- LeadsBefore:A contact form that emails an inbox nobody checksAfter:The quote tool routes straight into your CRM the moment it is submitted
- ContentBefore:Nothing has changed on the site since it launchedAfter:Weekly detail updates and researched articles published on a schedule
- HostingBefore:A separate bill for hosting, SSL and a plugin subscriptionAfter:Cloudflare hosting, SSL, CDN and DDoS protection, nothing itemised
Included on every plan
What ships on day one, before any tier-specific add-on
Every plan starts from this baseline. Elevation and Structural add the AI Engine and Content Engine on top of it.
The full site
Home, service pages, location pages, about and contact, custom coded.
Quote request tool
Configured for roof type, size and urgency, wired to your CRM.
Free domain
Registered in your name, or we point the one you already own.
Managed hosting
Cloudflare, SSL, CDN and DDoS protection, nothing itemised.
CRM routing
Every enquiry source connected by API, Zapier or Make.
Weekly updates
Small factual updates every week, on top of your revisions.
Speed and ranking
A fast page and a page a search engine trusts are the same page
Page speed is a ranking input, not just a nicety. We build to a measured spec rather than an "as fast as we can manage" promise.
- Custom-coded pages, almost no client-side JavaScript
- Served from a global edge network, not a single origin server
- Images compressed and served in modern formats automatically
- Clean URLs, a correct sitemap and structured data on every page
Spec sheet
PageSpeed, mobile and desktop90+
Local ranking window3 to 5 months
Articles a week, tier 1 and 22
Articles a week, tier 33
HostingCloudflare edge
How it works
Four steps, drawn as an assembly coming apart
The build starts at your onboarding call, not at purchase, so the sooner the form is in, the sooner the clock starts. Scroll to separate the sequence.
- 1
You pay the first monthly invoice
That starts the plan. The one-time build fee is not charged yet.
- 2
You fill in the onboarding form
About 15 minutes: your services, your towns, your brand. Anything missing can follow later.
- 3
One onboarding call
We fill any gaps, review the site plan and agree the launch date.
- 4
We draw it, build it, launch it
Live in 7 days on Draft. The build fee is invoiced only once you approve the site.
Three plans
One monthly fee, one build fee invoiced after launch
Every plan carries the full site, the quote tool and managed hosting. Elevation and Structural add capability on top.
Most chosen Everything, plus the AI Engine
Elevation
$267/ month + usage
plus AI usage
- Live in 10 days
- 2 articles a week
- AI Engine included
Everything, plus the Content Engine
Structural
$647/ month
plus $697 build fee
- Live in 15 days
- 3 articles a week
- AI Engine included
- Content Engine included
What clients tell us
What roofing companies say once the site is live
They asked what towns we actually run crews in before they wrote a single page. The old site had one services list. This one has a page for every town and every job type, and it reads like it was built by someone who understands roofing, not a template.
Owner, residential roofing company
Moved from a page-builder site
The quote tool asks exactly what our dispatcher needs to size a job before we ever pick up the phone. That alone changed how fast we could call someone back.
Operations lead, commercial roofing contractor
First website built specifically for the business
We got hit with a hailstorm the month after launch and the site held up under the traffic without anyone touching it. The storm damage page was already ranking by the time calls started coming in.
Owner, storm restoration roofing crew
Switched from a marketing agency retainer
Every week something small gets fixed or added without us having to ask. It is the first site we have had where we are not the ones noticing it is out of date.
Office manager, metal roofing specialist
Consolidated from three separate vendors
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
Ready when you are
See the site drawn for your specialty before you commit to anything
Book a live demoPlans from $127 a month
Common questions
Answers on the offer, before you book a call
What exactly do I get for the monthly fee?
A fully managed, custom-coded website for your roofing company: a homepage, a page for every service you offer, a page for every town you serve, the instant quote request tool, managed Cloudflare hosting, weekly detail updates, and researched articles published on a schedule. Nothing is itemised separately. The three plans are Draft, Elevation, Structural, each adding capability on top of the last.
How long until my site is live?
7 days on Draft, 10 on Elevation while the AI agents are trained on your business, and 15 on Structural with the content engine set up alongside it. The clock starts at your onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the build starts.
Do you do the actual roofing work?
No. We are a website design and management company. We are not a roofing contractor, a licensed builder or an insurance adjuster, and nothing on your site is professional roofing or insurance advice. Every claim about materials, warranties or timelines is written from what you tell us and reviewed before it publishes.
Which plan should a roofing company actually start with?
Draft covers a full site with service and location pages, the quote tool and managed hosting, and suits a company that answers its own calls and chat. Elevation adds the AI Engine, worth it once missed calls and after-hours enquiries are a real cost. Structural adds the weekly content volume of the Content Engine, which suits a company actively trying to out-rank several local competitors.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks for your services, the towns you serve, your brand, your domain and where enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.
The plan starts with a call
Book a demo and see your own site plan drawn out
Thirty minutes, on your screen, in your colors. You leave knowing the plan that fits and the launch date, no slides involved.
What you leave the call knowing
Plan that fitsDraft / Elevation / Structural
Monthly feefrom $127
Build fee$697, after launch
Launch dateas fast as 7 days